Lay’s Classic Salted Chips Lay’s, the world’s largest and favourite snack food brand, has steadily established itself as an indispensable part of India’s snacking culture since its launch in 1995. With its irresistible taste, international and Indian flavours and youth-centric imagery, Lay’s has established itself as a youth brand and continues to grow in the hearts and mind of its consumers. Lay’s is made with India’s best-quality fresh potatoes, simply sliced and cooked in edible vegetable oils, and then seasoned with delicious flavours!